NorCal Retail Forum Décor in Richmond, California

An industry forum runs on a program of sessions with seated meals or breaks between them. That structure divides the décor brief in two: the room needs a defined front where the program happens, and the tables need something that holds up for guests sitting at them for an hour at a time.

The arch handled the room-scale element. The centerpieces combined floral material with balloon design, which is a different proposition from either on its own — flowers bring texture and a natural silhouette at close range, balloons bring color and volume that stays consistent through a long day.

Red, white and blue tied both elements to a single palette, so the tables and the arch read as one scheme rather than two decisions made separately.

Balloon Décor covers Richmond, Oakland and the East Bay for industry forums, conferences and corporate meetings, and offers floral styling alongside balloon design where an event calls for softer texture at table level.

This project sits under corporate floral styling & balloon décor in the bay area, and appears alongside comparable work in the corporate florals & hybrid styling portfolio.